The outlook for the franchise industry is that it will continue to grow in the coming years. However, in today's business world, the methods for growing a business have changed considerably. Therefore, franchises must learn to adapt to today's new regulatory and marketing challenges. This includes developing numerous marketing strategies that include website development, local search, online advertising, social media, search engine optimization, strategic partner relationships, regional initiatives, referrals, print advertising and general brand awareness. FranCap and its affiliates are well-versed in state and federal regulatory compliance and in developing comprehensive franchise marketing campaigns to assist franchisors in building and marketing their brands in today's marketplace.